The Ecoglass bottles from Cristalchile, which San Pedro is launching for its brands Castillo de Molina (in its varieties Shiraz, Pinot Noir, Sauvignon Blanc and Chardonnay) and 35° South Reserva, are around 14% lighter (weighing 390gr or 420gr, as opposed to conventional ones of 460gr or 490gr).

San Pedro’s goal with this is twofold, firstly to help reduce the amount of glass and emissions, and secondly, to strike a balance between consumer market needs and environmental protection.

The use of cutting edge technology enables a uniform distribution of glass, what resulted in a diminution of raw material needed and the bottles’ weight, but displaying the same aesthetical and practical characteristics, this is, its attractiveness, design and resistance. Visible differences are almost imperceptible.

This change also helps with the worldwide trend among retailers, to reduce the volume of packaging derived waste. Another bonus is that lighter bottles lead to importers increasing the number of cases in containers, which in turn decreases carbon emissions both, in terms of production and transportation.

We are very glad to share this change with you, because it shows that starting from millimeters and grams you can generate a great difference and a great improvement for our world.
We hope you enjoy this news and help communicating them.

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San Pedro’s cutting edge brand 35°South, which has been catching the eye of European specialized magazines lately, was again highlighted, this time as Great-Value Wine of the Month by the English winewriter Susy Atkins at her monthly column in the July’s edition of Delicious magazine.

Atkins described our 35°South Sauvignon Blanc 2008, as “a palate-tingling, super-fresh, zesty Sauvignon Blanc. Spot on as a house white through the summer, or for washing down leafy salads, white fish and seafood.”

Delicious magazine is aimed at young readers (median age of 43), upmarket (79% ABC1) and affluent, with an average annual household income of £40,966 (50% higher than the UK average). They always insist on quality products and services, and don’t mind paying a premium to ensure they get the best.

In brief, this is a great publication for  35°South to be featured in, and piles up besides the recent appearance of this wine in another top English magazine, Good Housekeeping, within a selection of the expert Richard Ehrlich’s favorites; also the brief note telling about 35°South’s packaging revamp and the new Bi-Valley concept published in June’s edition of the UK trade magazine Off Licence News; and that our 35°South Rosé Wild Ferment 2008, was chosen in the magazine En Värld av Vin within the best ranked Rosé wines this spring in the Swedish market.

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